What are the Reach landing pages / why should I use them?

Rex Reach landing pages are purpose-built to maximise lead generation, capture richer engagement data, and give you a much clearer picture of how your campaigns are performing.

Designed and optimised for leads

When you use a Rex Reach landing page, every meaningful action a visitor takes is tracked, from scrolling and button clicks to form submissions. This allows Rex Reach to optimise your ads for lead generation, not just general website traffic.

This deeper level of tracking helps the platform understand which audiences are genuinely interested in your listing, leading to better quality leads over time.

Built on fast, mobile-first technology

Speed matters - especially on mobile. Research shows that over half of mobile visitors abandon a page if it takes more than 3 seconds to load.

Rex Reach landing pages are built using lightweight, high-speed AMP technology to minimise load time and reduce drop-off. This is particularly important given that most campaign traffic from Rex Reach campaigns comes from mobile devices.

What happens when a lead is generated?

As soon as someone submits an enquiry, their contact details are sent to the office email address listed in your Rex Reach account.

If you use Rex CRM, leads are also:

• automatically added as a new contact,
   
• attached to the relevant property, and
   
• tagged with Rex Reach as the lead source.
   

This ensures your team can follow up quickly, track the enquiry end-to-end, and report on ROI without any manual work.

Note: If you don't want to use the Reach landing page, you can just select to use a page on your website:

Why use a Rex Reach landing page instead of your own?

Using the built-in landing page unlocks several advantages you can’t get with an external page:

• Automatic CRM lead capture (for Rex CRM users)
• Accurate lead reporting inside Rex Reach
• Rich engagement data showing how visitors interact with your listing
• Performance-optimised layouts designed specifically for property marketing
• Reduced setup effort - no need to build or maintain your own dedicated landing pages
  
  All of this ensures you’re getting the clearest visibility of your campaign results and the highest chance of converting traffic into real enquiries.

For more information on Rex Reach landing pages, you can read the full feature release here.