To ensure your ads look their best across all placements, we recommend uploading images in a square or portrait format.
For the vast majority of campaign types, Rex Reach automatically creates the ad creative for you, so using the right image ratio helps your photo or image display correctly across both social media and Google ads networks.
Recommended upload formats
Square
- Aspect ratio: 1 : 1
- Recommended size: 1200 × 1200 px
Works perfectly across most social media placements and ensures your images appear consistently on mobile and desktop.
Portrait
- Aspect ratio: 4 : 5
- Recommended size: 1080 × 1350 px
Landscape
For property photos, you will find these usually come in a 3:2 ratio.
You can absolutely use these photos for your campaigns, and they will be well suited for the Google Ads formats, but you may have to tweak the crop to ensure it fits right in your social media ads.
For Google Display Ads
Rex Reach automatically adapts your uploaded image for Google placements by cropping it to a landscape format (1.91:1) — typically 1200 × 628 px.
You can adjust this crop when creating your campaign to ensure your key image content stays within the frame. We also provide a ‘safe area’ guide to help you position the subject or property correctly.
Quick Tips
Always use high-quality, high-resolution images (at least 1080px on the shortest side).
Keep key details (like property features) centrally positioned so they remain visible after cropping.
Avoid adding text overlays to property images - the Rex Reach will handle this automatically.
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If you’re having trouble, we have a ‘safe area’ guide to help you position the subject or property correctly.
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